Experience the technology, art and science under one roof.
Team Lab World officially opened its doors on August 5 this year at Lotte World in Seoul. Teaming up with PCA Kids Korea, Team Lab World now brings the internationally renowned design company based in Japan to South Korea. With its spectacular exhibits showcased in several major cities around the world, Team Lab’s diverse collective of professionals, including engineers, animators, programmers, and many more, have created several stunning exhibits which merge technology, art, and science in an innovative and sophisticated manner.
Although Team Lab is famous in many other countries for their groundbreaking exhibits, it has remained relatively unknown on the Korean peninsula. Doowon Hahn, CEO of PCA Kids Korea hopes to change this by popularizing Team Lab World in South Korea. He will have plenty of time to make that happen seeing that the exhibit will be at Lotte World for the next four years.
In 2015, several high profile companies bid for the chance to bring a Team Lab exhibit to South Korea. PCA Kids Korea was granted the highly coveted partnership with Team Lab to bring its stunning synthesis of art, technology, and science to South Korea.
Doowon Hahn wasted no time in preparing Team Lab World for South Korea. He really wanted it to match the sophistication and precision of past exhibits in other cities. Hahn describes the final product as “precise, like a Japanese garden.” Although he had to open up shop in 2016, Hahn and the crew worked up to the very last minute to make sure it was just right. “We changed the layout 7 or 8 times to get it just right.”
The Team Lab collective created three different kinds of exhibitions in order to attract as large an audience as possible. First off, there are team lab exhibits which are specifically geared for adults. Next, there are Team Lab Island exhibits which are more suitable for children. Finally, there are Team Lab World exhibits which are enjoyable for any age. Inspired mainly by the recent Team Lab Exhibit in Singapore, Hahn partnered with Team Lab World to create a fun and stimulating art world for children that would still be enjoyable for all.
The attractions at Team Lab World merge art, science, and technology to create an overall interactive and stimulating environment for its participants. Unlike a typical art gallery installation, visitors to Team Lab exhibits actively participate in creating the art world that surrounds them. Each of the attractions allow visitors to participate in the creation of the art world that surrounds them and promises an unforgettable experience that fully engages the five senses.
The first installation that visitors encounter as they enter Team Lab World is Flutter of Butterflies Beyond Borders. This interactive environment allows visitors to reflect on the influence they have on their natural environment. The flowers actually emanate a scent depending on the number of visitors in the room. The scent becomes stronger as the number of people in the room increases. Also, when visitors hit the butterflies on the wall, they fall to the ground, just like in real life.
A favorite among art lovers, Sketch Aquarium is a giant virtual aquarium in which participants can draw pictures of sea creatures, scan the pictures, and almost immediately see them projected onto a giant, virtual aquarium. Similarly, Sketch Town allows participants to create their own giant, virtual version of Seoul with drawings of cars, buildings, and even spaceships.
If drawing isn’t your thing, head over to Light Ball Orchestra where participants create their own color and sound orchestra by rolling huge light balls in front of them. Each time you roll a light ball, the color and sound changes. A favorite with children, Hopscotch for Geniuses allows participants to draw their own hopscotch course made up of different shapes. Each time you jump onto your shapes, sound effects and beautiful images appear on the installation.
Team Lab exhibits have truly revolutionized the typical art gallery show. At a typical art exhibit, visitors will see the same pieces of art arranged in the same way. However, at a Team Lab World exhibit, no two visits are ever the same. The art being displayed is completely dependent on what the participants produce, blurring the line between the observer and what is being observed. Team Lab World will be in Seoul for four years but the installations will keep evolving and changing with each new visitor.
Since Team Lab World is barely in its infancy in Seoul, there are no concrete future plans as of yet. Hahn plans on changing the exhibits every year in order to showcase a full range of what Team Lab has to offer. For the present moment, Hahn and his team are completely focused on making Team Lab World as enjoyable and entertaining as possible for each and every visitor.
Team Lab World is a perfect place to bring kids and will surely keep them entertained for hours. It is also a great place for a fun date or a day out with friends. Team Lab World is a place you can come back to time and time again and always have a fresh new experience.
More info: Team Lab World
Address: 240 Olympic-ro, Songpa-gu, Seoul (next to Lotte World)
Time: 10am – 9pm
Cost: Child (25 months to 12 years old) KRW 24,000, Adult (13 to 64) KRW 20,000
Transport: Jamsil Station (Line 2 or Line 8, Exit 4)
Story by: Naomi Blenkinsop
Photos by: Team Lab World